Healthcare.
Cetaphil.
Strategy: Leverage the legacy of Cetaphil amongst Canadian Healthcare Professionals while introducing the entire family of sensitive skin products to a wide consumer demographic. Plenty of touchy-feely heartstrings and simple moments to serve the masses
Galderma/Tactuo
Strategy: Not your average acne ad. Motivate Moms to get their teenage boy living with acne to talk to their doctor. This 30 second spot highlights some certainly memorable motherly moments, while in the end…
Dukoral
Strategy: Simply illustrate that Enterotoxigenic E. coli is always on vacation – don’t let it be yours. Core creative starring this holiday bacteria accompanied by a consumer friendly information video.
Digital Health Partners
Covered or not, that is the question.
When Canadian based start-up Digital Health Partners approached me to develop their brand identity, little did I know the scope would flourish to include their premier app and a fully-baked campaign targeted at both HCPs and industry stakeholders.
Is This Drug Covered? allows doctors to check their patients’ insurance coverage for prescribed medications. Physicians can search medications, send inquiries to insurance companies and receive accurate responses whether or not the medication is covered. If there is additional information or actions required for coverage, the physician will be directly notified. All inquiries are completed in real time.
To say I had DHP covered would be an understatement.
