The Work
Ontario Pork
Strategy: Create two “tastefully engaging” commercials that are unapologetically cheeky, youthful and arrive at your table with a smattering of sexy – give pork the spice it deserves because there are many ways to pork.
Arla.
Strategy: Develop a message of simplicity and understanding that enforces the undeniable fact that Arla makes first class cheese without the use of complex and possibly questionable ingredients.
Neatfreak!
Strategy: Develop three “quick hits” to suit a trimmed media buy. Ensure the creative sings to Neatfreak’s current customers and has the legs to go the distance attracting the eyes and ears of future “neatfreaks”. the OCD tendencies certainly approved of this opportunity.
Keter
Strategy: They store our outdoorsy stuff, brave all that nature throws at them, yet to many they are just sheds, planters, storage boxes and sunny day furniture. The ask was to lend a voice to a remarketing campaign for these inanimate objects that quietly adorn our yards.
