Friendly Stranger Holdings Corp.

It began with some training materials, a few lines of copy and some light branding work. What was a “nice little cannabis contract” grew into a full-fledged opening of over a dozen stores across Southern Ontario, including long time Toronto favourite and new-comer to cannabis retail Friendly Stranger, cannabis community catalyst Happy Days, and Kensington market staple HotBox. From interiors and exteriors to apparel and white label cannabis packaging & branding, we had a blast!

They say “a friend with weed is a friend indeed”, but a creative studio with an inherent ability to solve creative problems across the board efficiently and at a number that works for everyone…well that’s just what I do.

“So…you want to open a dozen or so cannabis shops under 3 separate brands during a pandemic and you’ve got a pretty limited budget? Four words for you; efficiency, efficiency, efficiency, and Domestique”.

Source for Sports

“Give us some excitement and make sure it stands out, we don’t want just another flyer ad”.

Strategy: Put some pep in the step of Source for Sports Exclusive products with a direction that gets noticed and places the product at the forefront. By visually eliminating the player and showcasing the products as the “stars”, we invite our viewer to insert themselves into the moments of the game.

CSN Collision Centre

“Meet James Hinchcliffe, he’s our spokesperson for this campaign. We need you to make something engaging, aligned with our brand and doesn’t make James look like an idiot”.

Strategy: We presented the viewer with a catalogue of common, everyday accidents. It’s okay, accidents happen, and thankfully for CSN James Hinchcliffe is a great guy! There’s really nothing better than a solid collaboration of great talent and nose to the grindstone ideation.